Edible bears record-setting Mom’s Day ‘fruit’

Edible reports that it recorded a massive 36% increase in sales on Mother’s Day this year over last this past Sunday, when the brand fulfilled a record-setting 700,000-plus orders and 550,000-plus deliveries. The company said it sees the business as an affirmation and continuation of the last eight weeks of sales that have taken place even as restaurant brands nationally have had to cut back on services under pandemic business restriction.

“The performance of Edible has always had a strong correlation with the way people are feeling across the country,” said Edible Founder/CEO Tariq Farid in the release. “The first couple of weeks after COVID-19 were definitely challenging. But the nation has rallied together, and there seems to be a renewed sense of optimism. People are celebrating again and, when they do, they turn to Edible. We’ve seen that in our sales results.”

This year’s orders and deliveries included Edible’s signature Mother’s Day arrangements alongside strong sales of the brand’s first “Songs for Mom” album, featuring 12 recording artists in a gift collection. The milestone weekend followed record-setting April monthly same-store sales that rose 61%.

“What we’ve seen is that the Edible brand is almost like a leading indicator for consumer sentiment,” Farid said. “When people are hopeful and when they feel like sharing that hope with others, that’s when Edible is most relevant. And that was definitely the case over Mother’s Day.”

Edible Brands is the parent company of 1,100-store Edible fruit basket stores, and will open a QSR this fall with its first store in that category opening in Atlanta. Source: https://www.qsrweb.com/news/edible-bears-record-setting-moms-day-fruit/