The company officially debuted CBD-infused sweet treats using a plant-based solution created by Incredible Edibles, with initial products including smoothies and chocolate-dipped fruit. According to the press release, the CBD industry is projected to reach $20 billion by 2024.
“Consumers are showing an increasing demand for CBD products, and now is the perfect time for us to make our mark on this flourishing industry,” said Tariq Farid, Founder and CEO of Edible Arrangements. “In the case of Incredible Edibles CBD products, the alternative we now offer is high-quality, traceable CBD, with a focus on ‘Health, Not High’.”
Dallas-Forth Worth was the first market to test the new products. The company predicts in-store purchase will be available at 200 more locations by the end of the year.